Perfumer

Erez Rozen has a knack for embracing others’ narratives, yet he harbours his own deeply personal and somewhat mystical tale. It revolves around an old notebook filled with ancestral perfume formulas, a story that could grace any film. Discovered unexpectedly within his family’s legacy, it vanished just as swiftly, marking a pivotal moment in Erez’s professional journey. He learned that those ephemeral instances, seemingly lost to time, could be reclaimed. In his creations, there’s a sense of reviving lost formulas rather than inventing anew, as if unearthing treasures his ancestors once cherished.