Vibes » A Touch of Provence: Zielinski & Rozen unveils new boutique in Aix-en-Provence

A Touch of Provence: Zielinski & Rozen unveils new boutique in Aix-en-Provence

Zielinski & Rozen unveils its latest retail concept in the heart of Aix-en-Provence. Blending its signature aesthetic with the rich cultural tapestry of Provence, the new boutique offers a sensory journey that transports visitors to the brand’s origins in Old Jaffa while embracing the unique charm of the region.

True to its heritage, Zielinski & Rozen has meticulously curated the store’s interior with vintage furniture sourced from local antique salons and flea markets, as well as custom pieces crafted by Provençal artisans. The result is a warm and inviting space that feels both timeless and deeply connected to its surroundings.

A striking antique clock presides over the trading stand, a rare find discovered in Lyon, while a handcrafted mirror frame and a repurposed copper confiture pan-turned-sink speak to the brand’s commitment to artistry. Each object within the store holds a story, mirroring the evocative narratives woven into every Zielinski & Rozen fragrance.

The interior, adorned in the muted tones, a characteristic of Provençal interior style, is punctuated by vibrant accents. A richly patterned carpet, signature emerald velvet curtains, and original paintings by local artists, including Dominique Gaultier, create immersive focal points within the space.

Pharmacy décor, a distinct brand code of Zielinski & Rozen styles the interior: copper utensils, mortars, scales objects were sourced from both vintage shops and a real pharmacy.

Nestled in the historic Place Saint-Honoré, the charming boutique breathes new life into a former coffee shop. Now, instead of the aroma of freshly brewed coffee and pastries, the air is filled with the intoxicating scents of black pepper, leather, rosemary, vanilla, vetiver, and other signature Zielinski & Rozen notes.

Experience Zielinski & Rozen in Aix-en-Provence now.

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